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Luthra rebrands to L&L Partners Law Offices, ‘stylised pentagram’ logo • Scoop: Promotes NUJS Abhiroop Lahiri to partner + 5 in lit, tax [UPDATE-2]

Old (left) vs new (right) Law OfficesOld (left) vs new (right) Law Offices

Luthra & Luthra Law Offices, as its full official name has been, is now called L&L Partners Law Offices, we have learned from sources and Bar & Bench has reported.

The firm is also understood to have promoted new partners over the weekend.

Scoop 6 August 2018 10:50: Managing associate Abhiroop Lahiri has been promoted to partner in the corporate partnership of the firm. The 2009 NUJS Kolkata graduate specialises in capital markets, had started his career at Khaitan & Co, moved to Amarchand Mangaldas in 2010, and joined Luthra in 2011.

Several more partners are understood to have been promoted in the litigation and tax sides of the firm, each of which operate as semi-separate partnership from the corporate partnership.

Scoop 11:59: On the litigation and tax side the following have been promoted to partner:

  • Abhishek Swaroop (lit)
  • Anant Garg (lit)
  • Gunjan Mishra (tax)
  • Sumit Mangal (tax)
  • Rajan Raj (lit).

Managing partner of the formerly eponymous firm, Rajiv Luthra, told Bar & Bench: “In a dynamic economic and policy environment, change is the only constant. Therefore, it is important to evolve proactively and continue to innovate to support our clients with integrity and steadfastness. This is our first step and we will continue to evolve.”

According to Bar & Bench, there is also a new “stylised pentagram” logo, which is dubbed the “guiding star”, “inspired by the North Star, which represents the firm’s role as a trusted advisor, enabling the firm’s clients to navigate new horizons with reliable, innovative solutions” with the “straight strokes, connected all through, representing a seamless connection within and with clients and the strong green color overtones stand for ambition and prosperity”.

It is understood that soft discussions from some quarters for a fuller equity model in the Luthra corporate partnership have been ongoing again for a while, after an ill-fated attempt in 2009 to go the equity partnership way.

Other big firms to have launched new logos in recent years include Shardul Amarchand Mangaldas with its “Knights of the Roundtable”, and Cyril Amarchand Mangaldas’ elephant, which “symbolizes strength, intelligence and longevity –the qualities of the firm that make it so valuable to clients”, according to the firm.

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Like +15 Object -3 DRM 06 Aug 18, 00:00  interesting  top rated
Logo looks nice.
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Like +7 Object -0 Lalu prasad yadav 06 Aug 18, 12:21  interesting
Its just L&L Partners. Law Offices is just the tagline in logo.
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Like +12 Object -2 Guest 06 Aug 18, 13:00  interesting

Guess same design firm suggested the colours.
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Like +4 Object -0 Mohanlal 07 Aug 18, 03:27
Mr Ashish Chandra from GNLU 2010 has also been promoted.
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Like +0 Object -1 Guest 07 Aug 18, 15:15
Yeah - to Partner Designate.
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Like +4 Object -3 GL 06 Aug 18, 00:04
best of luck
as a firm you have built a lot of careers
some bad PR and maybe a rough patch
will pass
good luck and keep egos checked it is a firm not a saaa bahu village setting serial
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Like +10 Object -15 Luthra insider 06 Aug 18, 00:47  controversial
Oh my gosh! What a eventful evening that was, it looked like Mr. [...] came for tourture session by our Corp Sr. Partner. Any ways congrats everyone who were promoted this year. [...]; whether a [...] of a high court judge([...]) or person who [...] got promoted as [...]. Guy who [...] got promoted!
[...] better luck for next time. Congrats [...], [...] etc. oh shit that [...] isn’t promoted this time too..koi toh [...] ko bol do... VS is happy in elections for which results are our happily. Haha
People leave judiciary, challan court and beacine partner here.. joke are promotions joke the party...
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Like +10 Object -4 Guest 06 Aug 18, 10:41  interesting
Very sad dude. Taking names of people just because you did not get the promotion. Please work harder. Also, you are easily identifiable at this point. Keep that in mind.
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Like +19 Object -8 LOL 06 Aug 18, 11:27  interesting  controversial
"Also, you are easily identifiable at this point. Keep that in mind" - wow let's resort to threats now. The name shouldn't be L&L Partners, more like LOL Partners.
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Like +8 Object -1 Lalu prasad yadav 06 Aug 18, 10:46  interesting
Looks like Luthra insider didnt get promoted..
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Like +4 Object -2 Grammer Nazo 06 Aug 18, 12:08
Clearly you didn't get promoted. And rightly so.. your written English skills do more than demonstrate your ineptness... They give you away. You should start calling recruiters ASAP.
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Like +2 Object -0 Lawyer25 17 Aug 18, 15:55
I guess jeaous you should try becoming a judge and see if ulu can make it. Sad. People like you bash others while others work hard, clear judiciary, score 1st rank there and then conquer law firm world too.
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Like +2 Object -0 Incognito 17 Aug 18, 19:24
Luthra Insider, shame on you to speak of people in this fashion! Stop spewing your venom and work on your writing skills. You are barely able to string together one coherent sentence. It is obvious that you speak out of sheer jealousy. The brilliant man you speak of, topped one of the hardest exams in the country, something you obviously cannot do in this life time. Try taking the examination and I bet my life that you will not be able to clear even the Preliminary Examination. You clearly cannot stand the fact that he shines wherever he goes and that too without a godfather! He is a self-made man and the legal fraternity is proud of him !
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Like +6 Object -2 Ex colleague 06 Aug 18, 01:30
Previous logo was better. New one has three different fonts, aesthetically not pleasing. Also should there be an apostrophe after partners ? Good luck to the place- hope rebranding will bring in fresh energies
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Like +9 Object -0 Magic Square 06 Aug 18, 12:28  interesting
Apostrophe after partners? That would be a catastrophe.

And wrong English.
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Like +10 Object -2 Freddit 06 Aug 18, 02:22  interesting
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Like +12 Object -10 UP wale bhaiya 06 Aug 18, 07:21  controversial
The rot is deep and real, my friend. No amount of cosmetic mumbo jumbo is going to help that. All the best though!
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Like +4 Object -2 Ohgo 06 Aug 18, 09:54
I'm so glad they've changed that antiquated eyesore of a logo
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Like +0 Object -0 Sadat manto 06 Aug 18, 10:08
Still the same!
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Like +12 Object -7 Guest 06 Aug 18, 10:37  interesting  controversial
It seems L&L is taking some good decisions for last one year. The logo is actually quite good. I think the name of the firm is "L&L Partner". The law offices is part of logo like Khaitan and Co has advocates since 1991 and SAM has advocates & solicitors.

Last week i met one of the members of the management and I have seen some real desire to make the right changes in order to evolve with times and best part I felt was the acknowledgement that they have made some mistakes and they are ready to work on those. Also, the top people are on the same page. Agreeing to drop your name from the name of the firm is a big sacrifice.

The name change is one of the changes in the series of changes they are planning to make, which will benefit everyone, from associates to partners to clients. I wish this firm all the very best and keep it up!
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Like +8 Object -12 Good decisions? 06 Aug 18, 11:29  controversial
Dropping the name does absolutely no good. RKL is the whole identity behind the firm. MS is an woeful excuse of a partner, and the Delhi office which is the so-called HQ of the firm is dying - always has been
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Like +1 Object -3 Video video video 06 Aug 18, 11:32
Video phir se play karo BC!! Want to see the partners trying to be like Bhai
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Like +10 Object -3 Changes 06 Aug 18, 13:13  interesting
Have heard this some 600 milllion times since 2002. Nothing substantive is ever done or achieved. Internal culture has reached a low it can’t be fixed. It used to be a great place, ab its best just avoided.
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Like +5 Object -1 ggwp 06 Aug 18, 12:00
Congrats guys - specifically to AM, SG, RS and AS from the Mumbai office! Amazing people and v v talented associates :D
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Like +0 Object -0 Guest 06 Aug 18, 12:39
Can someone please share the entire list of promotions? Thanks!
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Like +4 Object -0 Guest 06 Aug 18, 13:05
Who is Rajan Raj? Never heard of him. Is he a lateral hire?
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Like +0 Object -1 nls 12 Aug 18, 15:37
he is a good nls guy been around for a while
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Like +3 Object -0 equity 06 Aug 18, 13:09
So which partner got equity.
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Like +0 Object -0 Guest 06 Aug 18, 13:15
Yes KIan, kindly share the list. Trust legallyindia to be the first one to do so :)
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Like +0 Object -1 kianganz 06 Aug 18, 13:18 LI subscriber
We have all the new partners above in the article, but unlikely we'll get the full list of associate promotions... :)
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Like +1 Object -0 Guest1 06 Aug 18, 13:53
One is missing..Faisal sherwani (Lit)
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Like +1 Object -0 Guest 06 Aug 18, 13:23
Sure! Aapka naam hai list mein?
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Like +3 Object -3 Gal Pal 06 Aug 18, 13:17
As long as Mr. Lu is in charge no one can really dream of taking over. Size matters. This firm has a lot of potential. If only they can weed out the rot that sits high up literally and figuratively.
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Like +15 Object -7 Guest 06 Aug 18, 13:25  interesting  controversial
Congratulations Abhiroop! You are truly a rising star!
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Like +14 Object -4 Joke 06 Aug 18, 13:27  interesting
So this rebranding exercise is on for few months and the announcement was yesterday. Just shows how everything done at L&L is half baked. Their website still carries old name and logo. Same for social media accounts. Basically no thinking through or proper implementation of anything. It would have been much better if they had used the money to send some of their partners to counseling sessions on how to be a team player and not be so arrogant.
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Like +7 Object -1 Guest 06 Aug 18, 22:27  interesting
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Like +0 Object -0 Guest 06 Aug 18, 13:40
Have heard there were some promotions to the partner designate level as well. Were these only in the litigation team?
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Like +14 Object -0 ex luthra 06 Aug 18, 14:01  interesting  top rated
While the firm may change its name or logo, what it actually requires reshaping of its management to certain extent. Few power pockets needs to be decentralized and they should better their relationships their alumnis.
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Like +14 Object -4 Ex now GC 06 Aug 18, 14:29  interesting
Their alumni dont want to have anything to do with them. One person has destroyed everything for this firm. Sad that RKL does not realise that.
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Like +10 Object -21 MS zindabad 06 Aug 18, 17:17  controversial
hey, speak for yourself, I am an alumni of L&L, and am still a fan of RKL and MS - will always be thankful for their belief in me (and the other associates, atleast from what I could observe). Both of them gave me an amazing platform, without any of the trappings/bureaucracy of the big firms - sure the work hours were long, but the learnings were immense. RKL's parties were the stuff of legend.

And I left the firm to become an in-house because it was simply a lifestyle choice.
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Like +8 Object -0 Gajhani 06 Aug 18, 20:05  interesting
Does your CEO know that you're smoking the ack ack gun?
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Like +1 Object -0 Momento 07 Aug 18, 10:47
Or is he hitting them bagpipes?
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Like +1 Object -0 pyaar hi zindagi 07 Aug 18, 12:03
so basically if someone say something good which does not go with your views - then that person is smoking the ack ack gun - well if this gun spreads love, then you should be the first one to go for it, and smoke through all the holes - love and peace out bro (or sis)
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Like +0 Object -0 Guest 06 Aug 18, 20:03
How else do you want them to better their relationship? They already have a Facebook page. Name any other firm which has that.
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Like +64 Object -6 Lawyer aur Shayar 06 Aug 18, 14:28  interesting  top rated  controversial
So - when a potential client looks at the logo, will he think "wow - their logo reminds me of the North Star! This firm looks like a trusted adviser which is going to give me innovative solutions. I should hire them."?

Reminds me of a hindi sher by Mizra Ghalib:

Umar bhar Ghalib yahi bhool karta raha;
Dhool chehre pe thi, aur aiana saaf karta raha.
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Like +16 Object -1 NLIU Ex-Student 06 Aug 18, 17:54  interesting  top rated
Congratulations to Gunjan Mishra and Abhijeet Swaroop from NLIU for making it. Gunjan Sir is a very nice, polite and decent human being. Wish him nothing but the best for his future career
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Like +1 Object -2 Guest 12 Aug 18, 11:43
It is Abhishek Swaroop. A very well deserved promotion for a very competent lawyer. Abhijeet is his younger brother.
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Like +14 Object -2 Guest 06 Aug 18, 20:01  interesting  top rated
Apparently they changed the name because everyone started calling luthra as lutera.

Changing the name wouldn’t help. Change the attitude and get ride of the arrogance.
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Like +5 Object -3 Guest 06 Aug 18, 21:50

They have over 300 Qualifies lawyers.
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Like +1 Object -1 Guest 06 Aug 18, 22:26
Qualified lawyer is such a big term!
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Like +0 Object -0 boo 12 Aug 18, 15:40
how many unqualified or disqualified ones?
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Like +2 Object -0 Wow! 06 Aug 18, 22:35
Is L&L Partners the first tier - 1 (allegedly) firm to make 2013-2012 batch graduates as managing associates?
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Like +5 Object -0 Guest 09 Aug 18, 12:39  interesting
Isnt Mrs Adani already a principal associate and she is 2013 batch.
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Like +2 Object -2 equity 07 Aug 18, 14:45
Bharat Chugh of 2011 batch is also a partner in L&L Partners.
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Like +0 Object -0 Guest 07 Aug 18, 22:24
Partner designate (not partner)
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Like +1 Object -0 Lawyer25 17 Aug 18, 15:45
And he totally deserves it
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Like +9 Object -3 Designated Partner 07 Aug 18, 15:33  interesting
Sh. Bharat Chugh, former Ld. MM-01 (Traffic) is also a Partner Designate.
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Like +8 Object -2 Guest 07 Aug 18, 19:09  interesting
So luthra invited Amir khan as their guest. Instead of wasting money on this for which I frankly as an associate don’t care. Just please let me know in advance by when I should expect my increments and my bonus. May be that’s how you will be able to retain people
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Like +10 Object -1 Jogan Dogan 07 Aug 18, 20:31  interesting
It ain't coming. My 7 Series and farm house doesn't come cheap. I need to look tall.
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Like +1 Object -2 Godzilla 08 Aug 18, 11:46
Hey you ant,
It's me who is in demand, not you. You need to get it cleared in your mind.You are already getting more than what you deserve. Don't stretch my generosity.
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Like +3 Object -2 Guest 17 Aug 18, 14:56
Bharat chugh has also been promoted as a partner. He is incredibly hardworking and industrious, has one of the sharpest legal minds and an extraordinary intellect.
Also, the new logo is simple and impactful.
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