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Shardul Amarchand Mangaldas started today with new logo & cupcakes, as brothers migrate Amarchand.com [UPDATE-1: BRAND EXPLAINED]

SAM Cake!
SAM Cake!

Shardul Amarchand Mangaldas, the Amarchand Mangaldas Delhi-headquartered breakaway by former co-managing partner Shardul Shroff, has launched today (Sunday 10 May) unveiling a new logo that was shared with associates on cupcakes (left).

The original partnership firm Amarchand Mangaldas Suresh A Shroff & Co was dissolved yesterday (9 May), with Cyril Shroff due to launch his new firm Cyril Amarchand Mangaldas tomorrow (11 May).

Legally India understand that Under the terms of the settlement that ended the six month mediation between Cyril and Shardul, both brothers are only allowed to use the iconic ‘Amarchand Mangaldas’ name in their firm name when pre-fixed by their respective first names, or for philanthropic purposes.

However, neither brother is allowed to use the words ‘Amarchand’ or ‘Mangaldas’ or both in their internet domain name, which until yesterday was amarchand.com.

Under the settlement amarchand.com email addresses will continue working for the foreseeable future and will forward emails to the correct inboxes, but both new firms have already transitioned to new primary email domains: cyrilshroff.com for Cyril Amarchand Mangaldas, and amsshardul.com for Shardul Amarchand Mangaldas.

We have reached out to Shardul for comment about the new logo.

Cyril said when contacted that he had not yet finalised Cyril Amarchand Mangaldas’ new logo.

Update (11 May 2015 17:26): Our Brand Story - Shardul Amarchand Mangaldas Co

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