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DSK bags Flipkart mandate to invest $4m in EasyRewardz with AZB, Fortitude

Flipkart has invested $4 million (about Rs 29 crore) in customer engagement and rewards platform EasyRewardz, as the Walmart-owned e-tailer makes a strong push into the offline-to-online segment, while also staving off potential rivals such as Reliance Industries. As part of the investment, both entities will enter into a partnership to offer customer engagement solutions to merchant sellers transacting on Flipkart’s platforms.
The Economic Times

DSK Legal advised Flipkart Internet Private Limited led by a team of partner Harvinder Singh and associate partner Devika Chadha.

AZB & Partners acted for EasyRewardz Software Services Pvt Ltd.

Fortitude Law Associates acted for TransContinental Venture Fund.


Deal value: USD 4 million

This deal report is based on a firm's press release and may be only partially complete. Some firms or names of advisers may be therefore be missing.

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