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Economist- 12k
Slight corrections though: Rs 8,599 gets you the annual top tier partner subscription to LI (with the 25% annual discount). And the lower, junior tier is only Rs 1,999 with the annual discount, and includes a lot of the benefits of the higher tiers too.
I know that a lot of our regular readers visit LI very regularly and spend as much time with LI every week as they would with an issue of the Economist or its website. Also, the Indian top-tier legal market will never have an audience as large as a mainstream publication, so our pricing will always have to be slightly higher.
But at the end of the day, I still strongly believe in offering content and information for free, and the subscriptions are therefore a way for readers to support what we do, as well as get access to some perks.
However, while I shouldn't, but if I still have to, may I assume that only 25% of your users are paid subscriptions? If not, please correct me.
If my assumption is correct and assuming you make your started pack to 99/month or 990/year (Bata pricing), I would assume your paid subscriptions may go up more than double. You can slowly push more research/analysis kind of articles (like the one which will reveal itself in 6 hours, 24 mins, and 08 second, so that people have a perceptible benefit in chosing a paid subscription. You may end up increasing your total cashflows despite reducing the subscription amounts.
and of course- one time - one week open offers for discounted rates may also give you more subscriptions.
in my opinion.
without data.
Unfortunately, you have to consider that there is not a single content website in the world where 25% of users pay (except for some super-hard paywall examples, perhaps, where zero content is accessible for free).
Generally the industry is looking at around 0.1 - 1% of users paying, I believe. In India its probably even less than that. And with our audience being in the lakhs, rather than crores, it's going to be a bit of a balancing act in terms of price and volumes.
As it is, revenues from subscription are nice, but not nearly enough by themselves to pay our very modest bills. Still, hope we can grow this in time so we'll be less reliant on ads and the like.
Suggestions always welcome, with or without data :)