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By reading the comments you agree that they are the (often anonymous) personal views and opinions of readers, which may be biased and unreliable, and for which Legally India therefore has no liability. If you believe a comment is inappropriate, please click 'Report to LI' below the comment and we will review it as soon as practicable.
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1
Like +8 Object -3 1st___ C____ 29 Jan 18, 16:37  interesting
S_____ D______ P______.
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Like +4 Object -3 kianganz 29 Jan 18, 16:40
Hey, how can I read your full comment? Where can I subscribe? :)

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Like +2 Object -4 2nd 29 Jan 18, 21:33
N_C_
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Like +3 Object -4 High rates 29 Jan 18, 19:47
Your subscription rates are too high in days when one has to subscribe to plenty of service providers.
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Like +1 Object -3 Hooters 12 Feb 18, 10:52
LI subscription- 10788/year
Economist- 12k
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Like +3 Object -2 kianganz 12 Feb 18, 12:24
Hah, I see what you did there. :)

Slight corrections though: Rs 8,599 gets you the annual top tier partner subscription to LI (with the 25% annual discount). And the lower, junior tier is only Rs 1,999 with the annual discount, and includes a lot of the benefits of the higher tiers too.

I know that a lot of our regular readers visit LI very regularly and spend as much time with LI every week as they would with an issue of the Economist or its website. Also, the Indian top-tier legal market will never have an audience as large as a mainstream publication, so our pricing will always have to be slightly higher.

But at the end of the day, I still strongly believe in offering content and information for free, and the subscriptions are therefore a way for readers to support what we do, as well as get access to some perks.
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Like +1 Object -3 Hooters 12 Feb 18, 14:16
Don't disagree with you about the economies of scale. I was aware of this as the anticipated response!

However, while I shouldn't, but if I still have to, may I assume that only 25% of your users are paid subscriptions? If not, please correct me.

If my assumption is correct and assuming you make your started pack to 99/month or 990/year (Bata pricing), I would assume your paid subscriptions may go up more than double. You can slowly push more research/analysis kind of articles (like the one which will reveal itself in 6 hours, 24 mins, and 08 second, so that people have a perceptible benefit in chosing a paid subscription. You may end up increasing your total cashflows despite reducing the subscription amounts.

and of course- one time - one week open offers for discounted rates may also give you more subscriptions.

in my opinion.

without data.
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Like +2 Object -2 kianganz 12 Feb 18, 15:23
Thanks, indeed, it's an interesting calculation, though do you really think Rs 99 vs 199 per month makes a major difference in affordability?

Unfortunately, you have to consider that there is not a single content website in the world where 25% of users pay (except for some super-hard paywall examples, perhaps, where zero content is accessible for free).

Generally the industry is looking at around 0.1 - 1% of users paying, I believe. In India its probably even less than that. And with our audience being in the lakhs, rather than crores, it's going to be a bit of a balancing act in terms of price and volumes.

As it is, revenues from subscription are nice, but not nearly enough by themselves to pay our very modest bills. Still, hope we can grow this in time so we'll be less reliant on ads and the like.

Suggestions always welcome, with or without data :)
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Like +0 Object -4 Hooters 26 Feb 18, 11:50
If the paid v. unpaid ratio is lower, my model is more beneficial.
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Like +0 Object -6 Client 26 Feb 18, 10:05
No attorney - client privilege?
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Like +1 Object -5 kianganz 26 Feb 18, 10:09
For future reference, that comment is about this story which is only live for subscribers right now:
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Like +1 Object -4 kianganz 26 Feb 18, 12:41
Haha, we've made it live on the site for the aam aadmi now. A hat tip from B&B about where they heard about it first would have been nice but, as usual, not expected ;)
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Like +2 Object -1 Holy moly 02 Aug 18, 23:15
Can't actually believe people are finding these prices to be...um...high. These subscriptions aren't your average news portals, eh, right? It's a legal thing, something quite specialist-ic if I may say so.
Good work, Kian.
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10
Like +13 Object -0 Guest 06 Sep 18, 00:55  interesting  top rated
Ms. and Mr. Shroff will personally appear in civil suits to recover these amounts!
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