To overcome challenges and enhance the profitability of law firms, Legal League Consulting is conducting India’s First Management Workshop for Law Firms on “Creating Sustainability and enhancing profitability through Business Development” scheduled on 12 March 2011 at India Habitat Centre, Lodhi Road, New Delhi. The Workshop will be inaugurated by Mr. Lalit Bhasin, President, Society of Indian Law Firms (SILF).
The expert speakers at the workshop will be Mr. Nick Jarrett-Kerr, a leading international Leadership & Management adviser to law firms, and Ms. Bithika Anand, founder of Legal League Consulting and a strategic adviser to many Indian law firms.
Legal League Consulting (LLC) is India’s first consulting organization offering bespoke management solutions to the legal industry. LLC design and implement cost effective solutions in diverse areas including Strategy and Planning, Branding Marketing & Business Development, Human Resource Management, Strategic Alliances, Knowledge Management, etc.
LLC also assists foreign law firms in Gathering Business Intelligence, Mapping Competition, Developing Best Friend Relationships and Establishing Synergistic Relationship with an Able Partner for Strategic Alliance and/or Execution of a Legal Mandate within the Indian Jurisdiction.
According to Ms Anand: “Providing legal service to the client is not sufficient to survive in the current competitive environment. One should develop the relationship with clients beyond the service to create a competitive edge over other firms.”
Many academic authors have stated that legal services are the business of relationships, particularly with clients. Business development is all about maintaining, developing and building new relationships.
“Indian law firms are only maintaining client relationship till their work is in progress but it is found that the firm has limited connection with the client once the transaction is over,” noted Ms Anand. “Hence, it is important to develop and create proper system of client relationship management.”
As per Anand firms would need to increase their visibility and perception by enhancing the brand, which is beyond the creation of logos, visiting card, websites and profiles.
Click here for more details and to sign up.
This post was sponsored by Legal League Consulting.