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JMP, Bharuchas help funding $6.8m in (Happily Unmarried) men’s grooming start-up Ustaraa

Financial services company Group’s second seed fund has invested Rs 50 crore in men’s grooming start-up Happily Unmarried Marketing, which sells products online under the brand name of Ustaraa. IIFL Seed Ventures Fund II, which was set up by IIFL Asset Management in July last year, has a corpus of around Rs 1,000 crore and it focuses on companies across financial services, consumer, healthcare and technology segments, mainly at the growth stage. The deal values Happily Unmarried Marketing at around Rs 220 crore.

The Economic Times

Bharucha & Partners advised Happily Unmarried Marketing Private Limited led by a team of partner Kaushik Moitra, associate Aditi Mallavarapu, and associate Manisha Singh.

Jerome Merchant + Partners advised IIFL led by a team of partner Sameer Sibal along with associate Rishabh Amber Gupta and paralegals Gayathri Kamath and Simran Kaur.


Deal value: INR 50,00,00,000 (Indian Rupees Fifty Crores Only).

This deal report is based on a firm's press release and may be only partially complete. Some firms or names of advisers may be therefore be missing.

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