The number that makes law firms tick (and Khaitan similar to JSA; AZB close to Amarchand; but all different to Trilegal) [via Mint]

Getting the ratio of partners to non-partner fee-earners right has its rewards, but it is, at best, an inexact science.

One of the most important figures in managing a law firm is leverage, or gearing. Unlike in companies where leverage/gearing is all about debt-to-equity ratios, in law firms, it is about people: the ratio of partners to non-partner fee-earners.

In the legal industry, the figure has an effect on and is affected by nearly everything, including profitability, attrition, billing rates, salaries, the type and volume of work handled and ultimately, client satisfaction.

“It’s a very complex set of parameters to work with, to try and figure out what is the ideal leverage,” says Rahul Matthan, co-founder of law firm Trilegal, who sits on the firm’s managing committee with two other partners. “I don’t know whether there is a perfect answer in terms of what leverage should be.”

“In the partner-associate leverage, basically we need to be very very conscious about the pyramid it should be,” says Zia Mody, managing partner of the Mumbai region of AZB and Partners, “because the pyramid obviously leads to more efficiency and higher profitability.”

“It’s not only about profitability but also quality control,” agrees Vandana Shroff, Mumbai partner of Amarchand Mangaldas. The leverage equation is one of her favourite subjects in law firm management, she quips.

Me time

Clients are very aware of gearing, in terms of what they want, though not necessarily in the larger context that law firms’ managers think of it. All three India-based general counsel (GC) of companies spoken to for this story had a specific expectation of how leveraged the team they’re working with should be.

“Normally what I’d do is I choose a partner and I’d like them to be involved in all pre-discussions and everything else. I don’t need that to be there every call but there needs to be someone responsible available,” says one GC of a finance multinational, who declined to be named.

“The partner concerned has to always be there on the deal,” adds another GC of an international pharma company who also asked not to be named. “As long as a partner is there with an associate or senior associate, it doesn’t matter how many senior associates or associates are there, if they don’t over-delegate to a senior associate who doesn’t have the confidence.”

Those are high expectations for partners to meet; they may have dozens of GCs making similar demands.

In reality, a partner only has so many hours in the day to actively sit on conference calls, negotiate terms of deals, answer client queries and vet contracts drafted by juniors or opposing lawyers. And on top of that, they are also responsible for bringing in new business, managing their team of associates, recovering bills and keeping an eye on the general financial health of their practice.

An effective second layer of senior associates and third layer of more junior associates to delegate large parts of the work to is important to allow most law firms to handle enough work to be profitable.

But the biggest challenge in leveraging the time of more junior fee-earners lies in delegating without a large drop in quality and without the client noticing that partners might be stretched thin working on a dozen different things.

The balance is a delicate one and a nightmare to get right.

Building the pyramids

Traditionally, leverage translates directly into equity partner profits if there is a large volume of work available. If, for example, one equity partner has two senior associates and six associates under him/her in the pyramid (a leverage of one partner to eight fee-earners), the billings from those eight associates (less salaries and other expenses) would count towards that partner’s profits, on top of the hours billed by the partner to clients.

The profits of equity partners with only one or two associates under them are much more dependent on the direct billings of the partner (low gearing such as this is roughly the case with one of the most elite New York-based corporate firms, Wachtell, Lipton, Rosen and Katz, and many other firms in the US that reduced their leverage to save costs during a dearth of work in the recession towards the end of the last decade).

In such low-leverage firms, the hourly billing rate of a partner would therefore have to be much higher for it to be as profitable as a more highly leveraged firm. Profits, other than for their own sake, are important in giving a law firm the ability to expand by attracting and retaining partners.

For a single deal, a low-leverage firm could, therefore, be more expensive to clients because an experienced partner would be spending a lot of time on work that could be done more cheaply by associates; a high-leverage firm, where more junior lawyers are doing more of the heavy lifting, could be cheaper (but give clients less partner face-time).

Similarly, a high-leverage firm would be able to act on many more transactions, since one partner delegating effectively down the pyramid can oversee many more deals.

“It can be more profitable to (run at high leverage) but only because you’re able to do more in terms of volume,” says one partner about the leverage question, but claims that “it has two negative consequences: one, it brings down the price you can charge on deals, and the second thing is, it impacts your quality”.

“If that is the context, each person will maintain the leverage that is necessary to give them the level of service they deem acceptable,” Matthan of Trilegal explains. “Efficiency and quality of the legal advice will vary across firms, but the one constant is that each firm will produce the quality of work that meets its standard of quality.”

Running at high leverage, without butchering quality, requires ensuring that the associate layer beneath each partner is reliable and competent, well-trained and strongly managed, which all require people management skills that not all partners are experienced in or are naturally comfortable with.

What’s in a partner?

Leverage is more complicated than simple math in India where partnerships are often multi-tiered structures that can include promoter-equity partners, equity partners, pseudo-equity partners and so-called salaried partners, who do not hold any equity in the firm and who might carry different designations at other law firms.

In other words, one law firm’s partner could be called a senior associate at another law firm, while at some firms, salaried partnership is the norm and becoming equity partner is the exception.

On 31 March, Khaitan and Co. announced a partnership promotion of five new equity partners and 18 retained partners, taking its total partnership to the “milestone of 100 partners”, according to a statement released by the firm.

Khaitan just managed to pip Amarchand to the largely symbolic figure, mostly by virtue of the latter having delayed its official partnership announcements because of an ongoing mediation about the future of the firm (ironically, around that time, at least five Khaitan partners have announced they were leaving their firm, after having been poached by Amarchand).

In a statement about the promotions, Khaitan wrote that it “continues to believe that client satisfaction and quality is paramount, which cannot be achieved without a significantly low partner to associate leverage ratio”.

With 274 fee-earners, including revenue-generating non-lawyers such as accountants and other professionals, according to figures disclosed by the firm, Khaitan has a particularly low leverage ratio for Indian firms of around one to three.

But there are many ways to slice and dice the partnership in Indian law firms, and the partner tag doesn’t necessarily mean partnership in the traditional sense of designating profit-sharing senior members of a firm.

Thirty-six of Khaitan’s 98 current partners are so-called retained partners, who do not hold equity but are paid a salary—a stage they usually reach several years before making it to the equity partner level.

If calculating Khaitan’s leverage from the equity partner to non-equity fee-earner (including retained partners) perspective, its leverage would be closer to one to five.

At J. Sagar Associates (JSA), where technically 45 of the firm’s 78 partners are currently non-equity partners, all associates work under partner supervision and “to the outside world we do not make any distinctions between our partners”, and everybody at the firm is portrayed as “just a partner”, says Mumbai partner Akshay Chudasama.

Similarly to Khaitan, JSA operates at a gearing of around 1 equity or salaried partner to 3 fee-earners; if only counting equity partners, the gearing would rise to 1 to 8. Correction: The earlier version of the story erroneously reported that JSA had 45 equity partners and equity gearing of 1:5 – the actual number if 33 and an equity gearing of 1:8. We regret the error.

On the other end of the spectrum lie the pure equity partnership firms, where salaried partners could be called senior or principal associates or ‘of counsel’. Trilegal, which converted to an all-equity partnership four years ago, is now at 26 partners and operates at a leverage of around 1 to 6, with approximately 153 non-partner fee-earners, according to Matthan.

Other all-equity partnerships have similar figures, such as S&R Associates (eight partners and 47 fee-earners, giving a gearing ratio of 6) and Talwar Thakore and Associates (four partners with 20 lawyers, giving a gearing of 5).

Amarchand, with 84 equity and non-equity partners to 616 fee-earners (according to a footnote to a press release from the firm last week, though those figures are likely to be out of date), has a leverage of around 1 to 7 (when only considering its small equity partnership of 18, that rises to 1 to 43).

The firm also has India’s largest capital markets practice, a large litigation practice and a department that specializes in low-cost due diligence-style work, which provide a partial explanation for the slightly higher figure.

Some top firms’ leverage data

PartnersEquity partnersFee-earners (excl partners)Leverage (all partners)Leverage (equity partners)
Amarchand*8418616738
AZB*4020260714
Trilegal262615366
S&R Associates884766
Phoenix Legal965069
Talwar Thakore Associates Mumbai442055
Khaitan & Co986227435
JSA**783321438

*Approximate figures **Salaried partner number to increase by month-end

Piling on the bodies

“The leverage will start based on what the task at hand is,” says Mody, adding that a due diligence will have more people thrown at it, for instance (with around 40 partners, of whom around half are equity, according to Mody, AZB has an approximate leverage of one partner to seven fee-earners, or 1 equity partner to 14 non-equity fee-earners).

“A firm that does domestic IPOs (initial public offerings) will need to have more associates,” adds another partner. “The rates are low, the work is quite high—you need to have volume and low fees.”

“Some practice areas require lots of bodies for a transaction,” agrees Matthan. “In India, capital markets are an example because a lot of heavy lifting is to be done, whereas something like the sector I’m in (technology, media and telecommunications), is fairly thin because it’s advisory. You need high-level resources and there’s not that much (junior) work to be done.” Litigation is another area that often requires a large work force.

On the opposite side, clients in private equity would not pay for more than a few junior lawyers besides a partner, for fees that might total Rs.20-Rs.30 lakh, recounts one partner.

And fees at the venture capital (VC) level may only be Rs.3-4 lakh, because VCs have a lower appetite for legal fees but a higher appetite for risk, says the partner. “The only way a VC deal would be profitable is to have a large number of low-paid associates on it. Otherwise, we’d blow through Rs.3 lakh (of fees) in half a due diligence or something like that.”

VC deals are, therefore, required to often recycle standard templates and agreements from private equity or other VC deals, which get customized by younger associates.

But even younger associates do not work cheaply these days, with nearly all top law firms now paying Rs.1 lakh and up in monthly salaries to fresh law graduates, excluding bonuses, as reported in Mint on 7 April. Ensuring that those salaries do not eat up most profits when doing low-margin deals means partners have to ensure each associate handles a large volume of deals.

Variety

The economic fundamentals of leverage are simple, but controlling leverage and keeping it in check across an entire firm is less so, with managing partners at best being able to tweak the end of a very long stick that will affect gearing only months and sometimes years down the line.

All the numbers constantly shift and change, depending on how many associates leave any month and year and how many new ones join laterally or from law school—fresh campus recruits, for instance, are often given job offers 12 months before they will sit at their desks.

On top of that, to retain senior lawyers, law firms need to promote some to partner every year, which again radically affects gearing.

Keeping the ratio steady between associates and partners (and between equity and non-equity partners), requires an amount of prescience, and making hard decisions, such as finding new lawyers suitable for partnerships in practice areas that are over-leveraged or encouraging some partners to leverage more (or less) by tweaking the size of their teams.

“We evaluate it all the time,” says Matthan, with the human resources department sending a report to management every month that “shows us the pyramid” in granular detail, while professional management staff alert them if the figure crosses a particular threshold. “The average across the firm is not that important but it’s really important to look at each practice area and we’re constantly evaluating whether we’ve got that right.”

That said, leverage is only one figure among many that keep law firm managers awake at night. “We talk about productivity, we talk about how you can improve the efficiency of teams,” notes Chudasama.

Matthan calls it “the realizable rate—how efficient are you on a transaction versus how much fees you’ll get out of it”.

It is “not helpful to have any one number”, he says. “We are all in search of the one number that makes management of the firm a lot easier—that’s the holy grail—but it is impossible because there are so many variables.”

Mint’s association with Legally India will bring you regular insight and analysis of major developments in law and the legal world.

This article was first published in Mint earlier today.

Photo by Sparkignitor

Comments

Q 14 Apr 2015, 14:59
+19 -2
Great work! very interesting read.
insider 1 14 Apr 2015, 15:20
+9 -2
azb does not have 20 equity partners. it has 10 equity partners in mumbai. azb delhi does not have an equity partnership model. it is a much higher leveraged firm than the market believes and this has resulted in significant attrition.
Institutional v/s Individual 14 Apr 2015, 16:26
+19 -8
This also reflects intent of firms like JSA and Khaitan to institutionalise. I hope these firms continue to prosper and create more opportunities for lawyers. Given the facts that Khaitan has 62 equity partners yet is ready to pay top compensation gives hope that more pressure will be created on other firms to be fair to their lawyers. Recent poaching by Amarchand may be to destabilise Khaitan. Anyway, amen!
vantage 14 Apr 2015, 16:36
+4 -4
Kian, can you let us know the hourly rate charged by some of these firms?
Clients nowadays are not keen on a hourly rate & prefer a fixed fee !
CBco 14 Apr 2015, 16:41
+8 -3
Interesting to see a young firm like Phoenix Legal having more Equity Partners than an established institution like Crawford Bayley which has only 5 Equity Partners. How cautious!!!
Kudos! 14 Apr 2015, 16:50
+2 -1
Great work, Kian!
Kaka 14 Apr 2015, 18:13
+7 -10
Why are these trilegal guys trying to be so transparent? As if they actually are. Atleast at Khaitan there are no pretensions as we have know noone knows how much is the equity pool and only person decides everything. JSA is the best. No stress about quality- just do your thing and go home!!!!!!
Magic Tomato 15 Apr 2015, 05:07
+23 -4
That would be a very interesting post, if any of it was capable of being understood.

Why is Trilegal transparent? Perhaps because they want to.

As if they actually are. Err...Do you think Rahul Matthan is lying?

"As we have know noone knows about." Who's Noone?

"Only person decides everything". As opposed to other firms where decisions are taken by parrots.

No stress about quality at JSA. Is that a compliment or an insult?

Anyway Kaka, I really, really like you.
Guest 22 Apr 2015, 11:06
+0 -0
Really needed that laugh! Please comment more, Magic Tomato :D
LI reader 14 Apr 2015, 18:55
+6 -14
Surprised that you have covered Tier 2 firms like TTA and Phoenix but not a blue chip firm like Luthra
GuessJob 15 Apr 2015, 04:40
+4 -3
Because Luthra doesn't reply to Kian's messages and texts ?
kianganz 15 Apr 2015, 08:08
+6 -5
Correct, Luthra has regressed somewhat in the transparency stakes, I'm not entirely sure what they're up to.
SnotR 15 Apr 2015, 09:13
+10 -1
Now now, jealousy will get you nowhere.

You can define tier 1 and 2 and 5 in many different ways. In this market, it is difficult to compare firms. Would you say TTA and S&R are tier 2? On what basis? How do you rank Luthra as tier 1? Yes, on size perhaps.
Size does matter...not 15 Apr 2015, 10:44
+9 -15
If size matters then where are firms like Crawford...surely quality of service should count over size. In US, DLA Piper or Baker would be six times the size of Wachtell (not to suggest any Indian firm is even close to Wachtell standard) but guess which firm tops the charts and the firm big in size may not necessarily even be a part of the top 50 firms.

It's time to rethink who should be a part of new the tier 1 of law firms in India (top 6). My ranking in order based on interaction with these firms (and I am not from AZB):

1. AZB
2. CAM
3. Trilegal
4. S&R
5. SAM
6. Platinum
Googly 15 Apr 2015, 12:51
+25 -4
You are from Trilegal. no?
Alexis 15 Apr 2015, 06:14
+3 -2
Interesting read. I really wonder about the appetite for legal services that clients have, given the kind of fees that larger law firms charge. From the kind of compensation and gearing in these firms, it seems likely that they do have clients who are willing to pay top dollar. Having worked with individuals from a lot of these firms, the quality varies greatly. However much law firms try and institutionalize, there are stellar performers, mediocre professionals and complete jokers in all big, medium and small firms. It would be great to get a client's perspective on these things, given that most law firms and lawyers seem to just enjoy running each other down with incomplete information about other firms - there is a pervasive frog in the well syndrome in the Indian law firm market.
Guest 15 Apr 2015, 06:33
+6 -6
Interesting to note that some of the newer firms such as S&R and Trilegal have a full equity model. It would be more interesting to see if this changes as they grow. For now, it explains why it takes longer to become a partner in these firms compared to other firms mentioned in this article. Also a great incentive for younger first generation lawyers to join these firms and be a part of management discussions
SnotR 15 Apr 2015, 09:16
+14 -3
S&R, TTA, Trilegal - kudos to these firms from trying to break away from the "Promoter" model of existing law firms. Some have succeeded better than others...
Client 15 Apr 2015, 10:34
+10 -3
Interestingly JSA had moved away from the Promoter driven model long time ago. However kudos to TTA. They are doing good quality work and clients are also preferring them. Trilegal has somewhere started to fall away. With a rate of attrition higher than most of the law firms in India, it is necessary that they start introspecting into the work and attitude of their current mid level fee earners.


A much larger issue at hand is that the client expectations from Indian law firms is so much different from other foreign law firms that the above article might not be true in its entirety. Unlike foreign firms Indian firms' leverage will be transaction and client wise rather than a team structure wise.
Re Guest 17 Apr 2015, 07:25
+2 -2
I think the only firm to truly move away from the "promoter" model is JSA. Trilegal is better than the rest because it has 5 promoters instead of 1 - though there are lots of things to receommend in the Trilegal model. But having a "promoter" is not necessarily bad, if the promoter has vision. All said and done, AMSS has been ahead of the curve in the Indian legal market for a long period of time.
Promoless 17 Apr 2015, 09:59
+2 -1
The only two firms I can think of without promoters are JSA and TTA, both with very different business models. One is large, the other small. Both seem to be doing very well. I understand in both cases, the name partners retired long time ago.
This is an Alias 15 Apr 2015, 08:53
+2 -1
There is an excellent book by David Maister - Managing the Professional Service Firm published in 1993. Anybody with aspirations of being in a large law firm or starting one should read this. The book gets a bit over the top towards the end but a must read for a professional in the service area.
ek vakil 15 Apr 2015, 12:44
+25 -2
Kaafi accha laga ye jaankari paa kar..aaj badey shehron mein wakilon ney kitni tarakki kar lee hai..mujhe aaj bhi yaad hai jab mere dada jee roz koi naya mukadma thokney ki aas leeye subha-subha ghar se nikaltey they.. main kaafi chota tha lekin wo mujhe humesha ek hi baat samjhatey, kehtey "Beta wakilon ka paisa aur jawani 60 saal ke baad aata hai".. 58 saal ke umar mein mere dada jee ki cycle ek truck ke neechey aa gayee.. cycle pe dadajee bhi they..afsoos to iss baat ka hota hai ki dada jee na to paisa dekh sake aur naa hi jawani..

meri umar abhi 30 saal ki hai..main apne fatt-fatiye pe roz subha ek naya mukdma thokne ki aas mein kehchari niklata hoon.. biwi aur makanmalik dono mahiney shuruaat mein paisa maangte hain..bhala unhe kaun samjahye ki abhi 30 saal aur banki hai..
Eurozoned 15 Apr 2015, 15:20
+8 -4
Interesting that Vandana Shroff says “It’s not only about profitability but also quality control,” - I believe attrition rates at Amarchand are at about +/-50%! Either they are failing to hire quality or failing to retain it - or worse both!. Either way, does not seem like much of a success story for one of her favourite topics.....

I suspect Trilegal's transparency model may be a page out of Allen & Overy's books....
Truth? 15 Apr 2015, 17:56
+8 -2
The truth is that there is a clear relation between gearing and quality. I have seen this when I worked at a law firm and in-house. How many times was a law firm chosen because of the safety of its brand or the reputation of its senior partner / promoter. And how many times did I see a 2 or 4 year qualified sitting alone apologising for the absence of his senior, or have to wait for ages to get the more nuanced advice partners (real partners, not the associates given the title of partner but still treated and behaving like an associate) are able to give with the benefit of their experience?

I am surprised with some of the firms mentioned in the story. But credit to S&R and TTA out of the new firms. They seem to be leading the pack in ensuring the balance between senior involvement and preventing a fall in quality.

On a different point, credit also to JSA and TTA. No promotors there, unlike all the other firms I can think of.