•  •  Dark Mode

Your Interests & Preferences

I am a...

law firm lawyer
in-house company lawyer
litigation lawyer
law student
aspiring student

Website Look & Feel

 •  •  Dark Mode
Blog Layout

Save preferences

JSA advises PepsiCo on sale of franchise rights for Odisha and MP to VBL & divestment of its shareholding in SMV Beverages

Tags: J. Sagar Associates (JSA)

PepsiCo India Holdings (PepsiCo) has sold its franchise rights for the State of Odisha and parts of Madhya Pradesh to Varun Beverages Limited (“VBL”), PepsiCo’s largest bottler in India and the flagship company of the R K Jaipuria Group, as reported by Money Control and Business Standard. VBL will now be a franchisee for PepsiCo products across 18 states and 2 union territories in the country.

As part of the overall transaction, PepsiCo also divested its entire equity and preference shareholding in SMV Beverages, a company of S. K. Jaipuria Group (another bottler of PepsiCo). SMV Beverages and SMV Agencies also transferred their bottling business in the above-mentioned territories to VBL.

J Sagar Associates (JSA) advised and assisted PepsiCo and was represented by partners Upendra Nath Sharma, Nitesh Bhasin & Kartik Jain and associate Ayushi Pandey.


This deal report is based on a firm's press release and may be only partially complete. Some firms or names of advisers may be therefore be missing.

No comments yet: share your views