Tags: J. Sagar Associates (JSA)

PepsiCo India Holdings (PepsiCo) has sold its franchise rights for the State of Odisha and parts of Madhya Pradesh to Varun Beverages Limited (“VBL”), PepsiCo’s largest bottler in India and the flagship company of the R K Jaipuria Group, as reported by Money Control and Business Standard. VBL will now be a franchisee for PepsiCo products across 18 states and 2 union territories in the country.

As part of the overall transaction, PepsiCo also divested its entire equity and preference shareholding in SMV Beverages, a company of S. K. Jaipuria Group (another bottler of PepsiCo). SMV Beverages and SMV Agencies also transferred their bottling business in the above-mentioned territories to VBL.

J Sagar Associates (JSA) advised and assisted PepsiCo and was represented by partners Upendra Nath Sharma, Nitesh Bhasin & Kartik Jain and associate Ayushi Pandey.

2017-09-28

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