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Pioneer, Veritas, NR act on Dentsu, Merkle buy of India analytics company Ugam

Ugam will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency and part of Dentsu Aegis Network. With more than 1,800 employees in India, the United States, and Australia, Ugam represents one of the largest transactions in Merkle’s history.
The Economic Times

Pioneer Legal advised Dentsu Aegis Network and Merkle Inc led by a team of partners Satish Kishanchandani, Pritha Jha and senior associate Taskeen Hamid advised on the transaction negotiations; partner Mayank Mehta, with associates Adwait Munje, Rachel Noronha, Althea Pereira and paralegal Vedika Shah advised on the due diligence of the company, its subsidiaries and the closing.

Veritas Legal advised the sellers, led by partners Abhijit Joshi and Nandish Vyas, and associates Natasha Sethna and Vedika Bhandari and article trainee Aditya Thakore.

Norton Rose Fulbright conducted due diligence on the offshore subsidiaries and offshore closing


Deal value: Confidential

This deal report is based on a firm's press release and may be only partially complete. Some firms or names of advisers may be therefore be missing.

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