Naveen Goel, Remfry Sagar advise on ad giant M&C Saatchi’s India acquisition

London-headquartered global advertising company M&C Saatchi has agreed to buy Delhi-based ad agency February India through a 10-year structured deal, reported the Economic Times’ brand equity blog, taking around a 20 per cent stake with a 2020 “business target of Rs 50 crore”.

Naveen Goel Law Offices acted for M&C Saatchi led by partners Naveen Goel and Rishi Bhatnagar, with senior associate Mritunjay Kumar.

Remfry & Sagar partner designate Cyril Abroal and senior associate Samridh Bharadwaj acted for February India.

Comments

Jokerinpack 6 Aug 2014, 10:49
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Great, but 5 months late! Should have happened in February.
kianganz 6 Aug 2014, 12:21
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Sorry for the typo in the firm name, now corrected...
Guest 6 Aug 2014, 15:18
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Good to see some transactions in the small cap space, but a 10 year structured deal?
lawach 7 Aug 2014, 02:55
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Good show LI for paying attention to smaller firms. There is lots of quality if you can find it.
PK 8 Aug 2014, 02:54
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Guess they would have had to engineer this to accommodate deferred consideration.
Guest 8 Aug 2014, 04:43
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Great transaction. Hopefully big companies would harness the great potential of the smaller firms.


Sameep
ST@M69 10 Aug 2014, 11:16
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Good going, Remfry & Sagar...Cyril and Samridh are excellent result-oriented professionals and it's good to see R&S adding to its transactional portfolio.
Optimist 11 Aug 2014, 05:09
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Could this signal the return of the good times? Kingfisher to fly again!!
SC 12 Aug 2014, 05:41
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Big leap for a small agency! Good luck chaps! And the lawyer's especially Naveen Goel Law Offices were very helpful.