The agreement between the two cinema exhibitionists would take effect in setting up of theatres with logistical support from IMAX in four Indian cities.

Luthra & Luthra partner Samir Dudhoria led the transaction with managing associate Aparna Mittal and associate Bikramaditya Bose.

Agarwal Jetley & Company partner Mandira Mitra advised IMAX on aspects of regulatory compliances.

Dudhoria explained: “The agreement is essentially a sale of equipment, the acoustics and digital system that gives a different cinematic experience along with the maintenance and operational aspects.

“It involves supply of latest technology; it is the 3D technology which is the latest, most sophisticated technology. It’s a whole gamut of supply of equipment with maintenance on a long term arrangement.”

He added: “They will provide us with information as to how a theatre should look like, how many seats it should have and the dimensions of the theatre. Once PVR builds theatres as per their specifications, I think then they will supply their equipment and install it too.”

IMAX does not have a presence in India in the form of a registered entity and its previous arrangements with other theatre groups were limited to the supply of older technology according to Dudhoria.

Luthra & Luthra partners SR Patnaik and Sanjeev Sachdeva assisted by Sumit Mangal and Sameer Jain advised PVR on the direct and indirect tax aspects.

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