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Alba acts for original Keventers milkshake brand owners on opening first original, not fake, Delhi outlets

Alba Law Offices advised Supermilk Products – the owner of the Keventers brand of milkshakes – on its structuring, company formation and documentation for the opening up of its franchise outlets in Delhi.

Alba founder Mitali Yadav with senior associate Abhimanyu Singh acted for Supermilk.

The Keventers brand was acquired by RK Dalmia, in 1940, from Swedish dairy technologist Edward Keventer’s estate. However, in the 1970s the land on which the dairy stood in Delhi was requisitioned for the Diplomatic Enclave, following which several unauthorised standalone outlets in Delhi offered pre-mixed shakes under the brand name “Keventers”, reported the Business Standard.

Dalmia’s grandson Agastya Mihir Dalmia has now however made a stab at reviving the original brand’s legacy by forming a company and opening Keventers franchise outlets in five locations in Delhi, with a plan to open 30 more, according to the BS report and Alba.

The much famed “Keventers” outlet in Delhi’s Connaught Place is also an unauthorised outlet and not owned by Supermilk or the Dalmia’s, Alba told Legally India.

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