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NDA, Platinum, JSA on TV ratings JV between BARC and Nielsen-Kantar

Nishith Desai Associates (NDA) advised Broadcast Audience Research Council (BARC) on its meter management joint venture with Tam Media Research which is itself a joint venture between Kantar Media Research and Nielsen. Kantar was advised by Platinum Partners and Nielsen was advised by J Sagar Associates (JSA).

NDA Mumbai partner Gowree Gokhale, head of international commercial law practice Huzefa Tavawalla, senior associate Kartik Maheshwari and associate Aishwarya H acted for BARC

Platinum Delhi partner Karam Daulet Singh and associate Dhruv Chatterjee acted for Kantar.

JSA Mumbai partner Sandeep Mehta, senior associate Arup Pereira and associate Ashrafi Ginwalla acted for Nielsen.

TAM is a television ratings agency and will stop its 15-year-old independent television viewership measurement business with the launch of Meterology Data, according to Mint.

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