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NLSIU has some good plans in that regard. To be honest, except IIMs, this is an area not many universities have worked around. Maybe some IITs as well.
Ashoka needs its BECAUSE it is a private university.

Mediocrity requires brochures and websites. For those excellent, their work speaks for itself.
Relax. They are just imitating what the British and the Americans do already. Just that the NLUs and Jindal don't.