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because the tier 1 law firms don’t need any co-branding to survive and dominate. let’s be honest, after the exodus cms was and is a tier 2 firm at best - they will do anything they can to survive, same as (dentons) link legal
No tier one firm would do a deal like this. Makes no financial sense.
Cuz no tier 1 or whatever firm wanted to dilute their identity.
The question that’s really worth asking is why, despite this merger, this firm is still losing partners to the likes of chotta hathi.