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https://www.telegraph.co.uk/business/2025/12/02/jaguar-land-rover-designer-behind-rebrand-escorted-office/
The designer behind Jaguar’s controversial “woke” rebrand has reportedly been dismissed from the carmaker just days after a new chief executive took over.
Gerry McGovern, who was formerly Jaguar Land Rover’s (JLR) chief creative officer, was told he was being dismissed with immediate effect on Monday.
He was then escorted out of the office, according to reports, although details of his exit remain unclear.
JLR, which is owned by Indian conglomerate Tata, declined to comment.
The turmoil comes just days after PB Balaji, the former finance boss of Tata Motors, succeeded Adrian Mardell as chief executive of JLR.