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i mean isnt it obvious that for the same money id go with zara which has more prestige and better designs. it's the same thing why t-1 firms like hiring t-1 law school students - same paisa hee dena hai to better cheez lo na. business savvy folks, what am i missing here
Because their customer base PREFERS to buy Indian. Mix of nationalist sentiment and rustic background makes them opt for desi swag. These same people would also rather attend a Badshah or Diljeet concert over Coldplay and Bryan Adams.
Are you sure that is necessarily the case? As it happens, the founder of Rare Rabbit worked at Zara for quite a while!