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For e.g. - look at Canva. It's free version is enough to make good enough ppts, videos, reels, posters. So, people needing it on a regular basis pay for it.
Similar is InsightsOnIndia. This Karnataka based IAS coaching revolutionised UPSC prep with it's Secure initiative where they gave ready made question answers based on The Hindu/Indian express editorials. Now people are paying for their classes while Secure is still free.
Same is the case with Rodha for Cat. Literally people get great marks just by studying his free YouTube playlist.
So, for 1y give free gyan. Best quality current affairs and other things asked. Later, start a 100 student focus batch or something with mentoring.
YouTube thing slowly grows. The first 1000 subs are extremely difficult. Uske baad you can manage. Also, contact aevytv for video editors and make good quality reels if you have money.
All the best!