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PDG is not at all related to core legal work, but related to the business development and strategising for profitability of the Firm. It's an entirely different vertical and runs parallelly with the practice carried out by the fee earners of the Firm.
Stop dissing on jobs you have not taken time to understand before opening your foodhole and having a case of verbal diarrhoea, love.
The job encompasses a wide variety of tasks like market research, social media, strategy, law firm relationships (if you're in a T1 and have Partners with connections to a lot of international law firms), submissions (a big part of PD/BD), league tables (also a big part of the job), analysis and recommendations for events, for participation, sponsoring, and/or speaking, etc.
While this position isn't necessarily for lawyers, a lot of individuals with law degrees opt to pursue this career path. One may also be eligible to work in PD/BD in law firms if they're well versed in marketing, possibly hold an MBA, and have relevant experience at Big 4 consultancy companies.
Personally, I have a degree in marketing, an LL.B and an LL.M, and I work in this vertical (ironically started out at Bharucha. Barf.). You can follow a bunch of people on LI to get a better idea of this side of legal services.