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Curious as to who their main subscribers are? Students from TLCs who want better education? Or Tier 2 NLUs?
For LawSikho, its lawyers over 30 looking to get into new practice areas

Law students are about 10%

Another 10% recent law grads who want to land a job

70% lawyers above the age of 30, half of them over 40
clearly someone has to learn market valuations. 37 to 100 is not possible in ed tech, that too niche in law and selling crazy bad courses.
Your confusion between their and there annoys me too. We all have our crosses to bear.
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Why would they? They are making profit the way they are operating. If you think that they are doing anything illegal, then file a complaint.