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Hi, this is really good question. As far as I'm afraid, it would not come under the purview of AoD, because consumers are not harmed in any scenario. Although streaming companies which are engaging in aggressive business practices have the potential to harm consumers is to be decided.

Further as the market power of Jio Cinema expands through vertical integration, current competition laws may be insufficient to protect consumers from potential longterm harms, such as increased prices, lower quality and variety of content, or erosion of data privacy. Then it would constitute to AoD.