Don't listen to the men in the comments. I'm a woman and I can tell you with absolute certainty that looks don't matter. We just want a man who is caring, listens to us, and is confident and fun to be around. That's wayyy more attractive to us. I've seen lots of average looking men in long term relationships. Men will tell you that "girls like bad guys", but that is not true. We just want someone who will ultimately not play us or cheat on us and who will respect us.

Yes and no. There are both types of women. But every women will look for
-confidence
-maturity
-how you behave
-how you handle crisis
-if you are complete jerk