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This show sucks bigtime. The judges do not have anything useful to say. Also the startups of the judges are just copies of US startups, so who are they to give gyan?
Cost of customer acquisition?

Blood, sweat, tears, vacation, boyfriend, husband, wife, girlfriend, health, parents, eyebags, dark circles, mental sanity, new found love for avacado.
some call themselves "boutique" firms doing niche work for select clients. These select clients are their investors.
Ashneer Grover is such a douchebag! The way he abused the inventor in yesterday's episode was sick.
Ashneer: "Tum galat dhande me aa gaye ho. Isko chodd ke kuch aur kar lo."
The Shark Tank judges are pretty useless. A bunch of tech bros and nepo girl Thapar. It is better to approach experienced people who have an appreciation of the importance of legal services.
Why does it have to be based on a partnership model? it could be setup in a s corp or c corp model, I don't think it's that difficult pitch a legal service corporation if the idea is really revolutionary.
Watch Shark Tank, listen to the sharks on rejected pitches. You'll know why a law firm pitch would be rejected.

Leave alone the common sense issue of thinking about illegality around non lawyers holding equity in a law firm LLP (Partner).