Flipkart has invested $4 million (about Rs 29 crore) in customer engagement and rewards platform EasyRewardz, as the Walmart-owned e-tailer makes a strong push into the offline-to-online segment, while also staving off potential rivals such as Reliance Industries. As part of the investment, both entities will enter into a partnership to offer customer engagement solutions to merchant sellers transacting on Flipkart’s platforms.
— The Economic Times
DSK Legal advised
AZB & Partners acted for
Fortitude Law Associates acted for
2019-11-01
Deal value: USD 4 million
This deal report is based on a firm's press release and may be only partially complete. Some firms or names of advisers may be therefore be missing.
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