The ₹390-crore Madhu Jayanti International, which is primarily into the manufacture and export of value-added teas, is looking to ramp up its domestic business with its recent acquisition. The company acquired Eveready’s packet tea business and its brands — including Tez Red, Premium Gold and Jaago — for ₹6 crore. The combined sales volume of these three brands is estimated to be close to 3.8 million kg (mkg), and the value is pegged at around ₹68 crore.
Khaitan & Co advised
Update 12 July 2019: PDS Legal advised
2019-07-04
Deal value: INR 6 Crores plus additional consideration for tea products and related inventor
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