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Poovayya absorbs ex-Alliance-AZB partner Vishnu Jerome for national presence, will rebrand

Poovayya: No comment
Poovayya: No comment
Alliance Legal co-founder and AZB & Partners alumnus Vishnu Jerome has rebranded his practice to P&C Legal after merging his practice into Bangalore headquartered firm Poovayya & Co.

Jerome said: “It’s a merger of my practice and the larger practice of Poovayya & Company. It gives us a larger play on the corporate side, private equity, VC (venture capital) in the South, and their litigation and real estate resources. And our team also complements his corporate team with a full-fledged Mumbai office.”

Jerome has taken an office in Nariman Point’s Embassy building of around 1,000 square feet last month with his team including Alliance founding team member and senior associate Shameek Ray and four others.

The reasons against staying independent or joining a larger firm were because, respectively, it provided better continuity for the team, and was easier to independently develop one’s practice in a smaller firm, said Jerome.

It is understood that Poovayya & Co is also considering a rebranding in the coming months.

With Jerome, Poovayya & Co will have four offices in Bangalore, Chennai, New Delhi and Mumbai, with a total of 35 lawyers. The firm was founded in 1996.

Jerome declined to confirm whether Mumbai and the other offices would operate under one or separate equity pools.

Sajan Poovayya, the firm’s managing partner, has not been reachable for comment. He was appointed second additional advocate general of Karnataka in November 2012.

Alliance Legal, which was set up by Jerome, Priyanka Roy from J Sagar Associates (JSA) and Ravi Kumar from Talwar Thakore & Associates (TTA), broke up in December 2012 after just over a year as a start-up law firm.

Legally India reported at the time that Jerome had been in talks with Poovayya, while Roy was to retain the Alliance brand as an independent. However, this week Roy joined IndusLaw as a partner in Mumbai.

Clarification 14:55: The earlier version of this story reported that Poovayya & Co had already rebranded.

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