Dunno, voluntary reader contributions is a pretty appealing model in many ways, as it means we could be completely independent from any commercial pressures or pleasing advertisers (which we're luckily not subject to, but still). And it's better than a paywall in many ways (though it's probably not possible to scale or achieve significant revenue, since most people are cheapskates :)

But you're right, we need to find something sustainable other than just ads but in my opinion monetisation online is honestly one of the biggest challenges (and opportunities) that journalism has possibly ever faced.

Happy to hear intelligent suggestions though.

By the way, does anyone happen to know anyone who's signed up for the B&B paywall? I've yet to meet anyone, but if they get entire law schools or law firms to sign up, it could make some commercial sense...

Noojie is what NUJS Cal grads are colloquially called (though perhaps only in more recent batches), just like those from NLS are called Law Schoolites (with capital L and S) and more boringly there's also Nalsarites.

RMLNLU is called Ramlu (though Ramlu-ites, I understand, hate the word), and JGLS is Jiggles, which is perhaps a tad too obscene for everyday usage.

Any others?

Oh, and no, I'm almost certain Manisha Shroff is not related to the Shroff & Co family.

Yeah, nice try... That sounds highly dubious... :)

Nice going though - was trying to figure out what that would make them in your hypothetical example when I got to husband.

So here's a fun exercise for anyone bored in the office: In the hypothetical relationship LOL describes, what would be the proper name for that relation?

I think Bhojani has been due to retire for a while actually, due to reaching retirement age. Have not heard any rumour about him being eased out or anything though...

As for LKS opening an office in Gurgaon - yes, it's Prachi's beat but she's been unwell this week. We'll try and cover it in the coming week or so, though at the end of the day, it's only a Gurgaon office so it'll hardly cause anyone any sleepless nights if we don't cover it tonight :)

As for Google and Microsoft, I'm not quite sure what you mean, other than Google vaguely standing for openness and availability of all information (entirely self-servingly obviously). But MS is doing a lot on that front too under their new CEO Nadella, who's trying to make MS platform agnostic, is launching apps for every platform, even their rivals', etc. And they're giving Windows 10 away for free and their Office suite used to be worth paying for. Apple and Facebook on the other hand still love their walled gardens.

Anyway, it's not really my job to break anyone else's back or business model but I'm rather interested to observe if and how it will work out for them (it's also hardly new - they've had a fairly porous paywall up for at least a year now surely?)

However, yes, we will stick to re-reporting stories by them, the MSM and anyone else that we think are editorially relevant.

Why would it be unethical?