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ELP, Samvad do early-stage ad-tech investment

Economic Laws Practice (ELP) advised IvyCap Trust Fund – I on its infusion into advertising technology and analytics start-up Sokrati Technologies which was advised by Samvad Partners.

ELP Mumbai partner Suhail Naithani, associate partner Vinayak Burman, senior associate Archana Khosla and associate Amoolya Narayan acted for IvyCap.

Samvad partners Harish Narasappa, Siddharth Raja and Nivedita Nivargi and senior associates Sindhushri Badarinath and Juhi Mehta acted for Sokrati.

IvyCap, led the funding round that also included existing investor Inventus Capital, which will hold a stake in Sokrati.

Early-stage investor IvyCap Ventures recently also infused funds in beauty and grooming e-commerce portal Purplle.com and is currently raising a new Rs 900 crore fund, reported the Times of India.

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