London-headquartered global advertising company M&C Saatchi has agreed to buy Delhi-based ad agency February India through a 10-year structured deal, reported the Economic Times’ brand equity blog, taking around a 20 per cent stake with a 2020 “business target of Rs 50 crore”.

Naveen Goel Law Offices acted for M&C Saatchi led by partners Naveen Goel and Rishi Bhatnagar, with senior associate Mritunjay Kumar.

Remfry & Sagar partner designate Cyril Abroal and senior associate Samridh Bharadwaj acted for February India.

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Like +0 Object -0 Jokerinpack 06 Aug 14, 16:19
Great, but 5 months late! Should have happened in February.
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Like +0 Object -0 kianganz 06 Aug 14, 17:51
Sorry for the typo in the firm name, now corrected...
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Like +0 Object -0 Guest 06 Aug 14, 20:48
Good to see some transactions in the small cap space, but a 10 year structured deal?
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Like +1 Object -0 lawach 07 Aug 14, 08:25
Good show LI for paying attention to smaller firms. There is lots of quality if you can find it.
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Like +2 Object -0 PK 08 Aug 14, 08:24
Guess they would have had to engineer this to accommodate deferred consideration.
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Like +0 Object -0 Guest 08 Aug 14, 10:13
Great transaction. Hopefully big companies would harness the great potential of the smaller firms.


Sameep
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Like +1 Object -0 ST@M69 10 Aug 14, 16:46
Good going, Remfry & Sagar...Cyril and Samridh are excellent result-oriented professionals and it's good to see R&S adding to its transactional portfolio.
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Like +0 Object -0 Optimist 11 Aug 14, 10:39
Could this signal the return of the good times? Kingfisher to fly again!!
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Like +0 Object -0 SC 12 Aug 14, 11:11
Big leap for a small agency! Good luck chaps! And the lawyer's especially Naveen Goel Law Offices were very helpful.
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