tags: branding, Jerome Merchant + Partners

Jerome Merchant + Partners: 5 partners + 10 other fee-earnersJerome Merchant + Partners: 5 partners + 10 other fee-earners

P&C Legal, the Mumbai-based close friend alliance firm of Bangalore’s Poovayya & Co, has rebranded to become Jerome Merchant + Partners.

The new logo and marketing strategy had been worked out by a London-based marketing consultancy, according to a press release from the firm, being the culmination of a six-month exercise,

The partnership structure and preferred referral relationship with Poovayya’s Bangalore and Delhi offices will not change.

Senior counsel Sajan Poovayya, who was the managing partner of Poovayya before taking up the gown, commented in a press release of the new branding: “The two firms will seamlessly continue our collaborative relationship and associate offices – where we assist each other’s clients’ in our respective areas of strength and geographies, thereby continuing to contribute to the growth of both firms.”

Jerome Merchant + Partners specialises in financial services, M&A, private equity, real estate, technology, funds and aviation.

P&C Legal had been started as Alliance Legal in 2012, including former AZB & Partners partner Vishnu Jerome. Two other co-founding partners then left, and in 2013, the rest of the firm joined Poovayya in a non-partnership alliance.

In 2015, former AZB partner Kalpana Merchant had joined the firm, growing it to 5 partners and 10 other fee-earners.

The new JM + P logoThe new JM + P logo

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Like +3 Object -1 Guest 14 Jul 17, 11:39
Congrats Vishnu and team!
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Like +21 Object -6 Confused client 14 Jul 17, 13:44  interesting  top rated  controversial
They re-invent themselves every few years. I wonder what is the worth of their letter head.
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Like +24 Object -3 Sr Counsel dilemma 14 Jul 17, 14:08  interesting  top rated
It's strange how a Sr Counsel can continue to be associated with a law firm which is certainly against the spirit of the Advocate's Act. A Sr Counsel is expected to maintain an arm's length distance from "acting". But in India, many Partners of law firms, after taking up the gown, continue to remain heavily invested - both financially and administratively - in the law firm, which acts as a feeder system to the Sr Counsel. This is certainly against the spirit of the Advocates's Act and what was contemplated. How can a Sr Counsel comment on the starategic future of two law firms who act for clients?! Why take the gown, if you wish to continue to act for clients?!
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Like +3 Object -1 Confused client 14 Jul 17, 15:50
I agree with you.
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Like +1 Object -1 Lit Bit 15 Jul 17, 20:08
Perhaps,the time has actually come to change the archaic principles instead?
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Like +8 Object -16 A satisfied client 14 Jul 17, 15:14  controversial
Congratulations! A very impressive firm - stellar team with pragmatic, hard-working and experienced lawyers.
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Like +11 Object -18 Not a Confused Client 14 Jul 17, 16:01  controversial
Top quality firm with a high-caliber set of folks.

Congratulations Vishnu and team! The new logo is refreshing, smart and v stylish.
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Like +7 Object -9 Not a confused client 14 Jul 17, 17:12  controversial
Top quality firm with high-caliber set of folks.

Congratulations Vishnu and team! The new logo is refreshing, smart and v stylish.
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Like +0 Object -1 Second Guest 14 Jul 17, 17:59
Does this mean they are expanding ?

@Kian - Does this mean they are adding more Partners ?
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Like +4 Object -2 Alias Legal 14 Jul 17, 18:51
Only 1 question : why exactly did they feel the need to re-brand? What has changed?
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Like +4 Object -2 Ghonshu Ram 14 Jul 17, 21:53
What a logo! Even after 70 years the Brits are still ripping the Indians apart.
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Like +6 Object -1 Anon1 15 Jul 17, 04:42  interesting
This latest move of Vishnu + his merry band has the smell of a foreign law firm setting up a proxy practice. I'm not against it, but just saying.
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Like +0 Object -0 Anon2 15 Jul 17, 23:54
More on this ?
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Like +2 Object -1 Counterparty 15 Jul 17, 13:03
All the best to Vishnu, Kalpana and the team.
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Like +1 Object -2 wishiknew 15 Jul 17, 20:05
as the amazon ad goes for the logos-aur dikhao aur dikhao..hindustani dil kehta hai aut dikhao(thr indian heart says-show me more)
the english marketing firm also seems to be itself part of a buzz drive who mentions whether one's branding partner is british or bangadeshi to the world at large,
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Like +5 Object -1 Guest 18 Jul 17, 16:37
Nice logo. They forgot to add the Twitter handle, Snapchat ID and link to their Facebook page.
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