Cyril Amarchand Mangaldas has unveiled its new logo and high-powered strategic advisory board today.
The press release from the event stated:
Cyril Amarchand Mangaldas also announced constitution of an external “Strategic Advisory Board”. Joining the Board will be Mr. N. R. Narayana Murthy (Co-Founder, Infosys), Mr. Deepak Parekh (Chairman, HDFC), Mr. Uday Kotak (Executive Vice Chairman and Managing Director, Kotak Mahindra Bank), Dr. Janmejaya Sinha (Chairman, Boston Consultancy Group - Asia Pacific) and Professor Umakanth Varottil (Assistant Professor, Faculty of Law, National University Singapore & former Partner of Amarchand & Mangaldas & Suresh A. Shroff & Co.).
The Strategic Advisory Board will guide the Firm on vision, overall direction and strategy, and also advise the Firm’s leadership to identify new opportunities. As strategic advisors to the Firm, the board members will meet periodically and offer their views on various aspects. The background and perspectives of each member of the Board speaks for itself, and will guide the Firm in making the best use of its resources, and achieves its ambitious vision to its fullest potential.
Managing partner Cyril Shroff commented:
Cyril Amarchand Mangaldas is deeply privileged to have such distinguished people on its Strategic Advisory Board. They bring tremendous knowledge and insight from their respective careers and personal experiences. Each member will bring unique perspectives. We look forward to leveraging their expertise and believe their inputs will be extremely beneficial to the Firm.
The board members commented according to the release:
“I’m very confident that in these days of global & domestic competition, Cyril Amarchand Mangaldas will help the country succeed by providing proper legal advice and I have no doubt at all that they will grow extremely well. My best wishes are with them and therefore I am very pleased to be part of the Strategic Advisory Board of Cyril Amarchand Mangaldas. I wish them the best in the future.” said Mr. N. R. Narayana Murthy.
“Cyril Amarchand Mangaldas should be regarded as THE ‘go-to-legal-firm’ which provides best in class legal skills, a firm that stands for quality and integrity, with a motto of serving clients above all else. I see the advisory board as a compass to keep the firm anchored in this direction.” said Mr. Uday Kotak.
“It is my great pleasure to join the Advisory Board of the law firm Cyril Amarchand Mangaldas. I would like to see this firm go from being a great Indian law firm to a benchmark global law firm. This is no doubt an audacious aspiration but we should expect no less and as part of the Advisory Group we will not lose sight of this mission. I have great expectations from the firm but equally a strong conviction that under Cyril's leadership we will get there.” said Dr. Janmejaya Sinha.
"I am truly excited to be part of the Strategic Advisory Board, and to share thoughts and ideas not only in sharpening the goals and future direction of the firm, but also in inspiring actions and deliverables.” said Professor Umakanth Varottil
Explaining the firm’s new logo, Cyril Amarchand’s press release stated:
Positioned as one amongst the world’s best legal services firm, the identity draws from the factors that are considered most compelling in client choice – legacy, knowledge, innovation, expertise and relationships.
The identity builds on these factors symbolically: The ‘ring of gold’ forming part of the logo, is a symbol of unity and infinity. Gold as a color embodies tradition, brilliance and success. Wisdom, integrity dignity and ambition are qualities that are represented by the color, violet . This forms the core of our logo and identity. While the orange in “C” stands for warmth and friendship.
The identity makes use of ligatures – letters that are joined to form shapes. Thus, C, A and M appear joined to each other within the golden ring, thereby symbolizing the tightly knit relationships both, within the firm and with clients.
Apart from the play of letters and colors, the placement of the dot also reveals an element of surprise – the formation of an elephant within the circle. The elephant symbolizes strength, intelligence and longevity –the qualities of the firm that make it so valuable to clients. Through the elephant, Lord Ganesha, blesses all the firm’s future endeavours.
The identity has been designed by Interbrand, the world?s leading brand consulting firm.
Shardul Amarchand Mangaldas, run by Cyril Shroff’s brother Shardul after the break-up of Amarchand Mangaldas, unveiled its logo on 10 May 2015.
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True, the narrative is mostly bullshit, but one has to admit the logo is way better than SAM's.
WAY WAY BETTER.
And let me guess y, ohhh only bcoz it is deceptively similar to older A&M logo, so poor no wonder they lack innovation
Too bad you chose to stay where you are!
CAM logo- one ring, circle of trust which includes the firms clients, members led in unison by the warmth and camaraderie of its leaders.
The logos speak for themselves!
It would be more like a round table with all equals.
Logo is no indicator of the quality of the firm but as far as logos go this is the pits. I dont think anyone can come up with a worse design if you paid her/him.
As for this 'strategic' and 'advisory' board, I can only feel sorry for the outsiders who have no idea what they are getting into. Murthy, Parekh, etc. must be really worried about post-retirement obsolescence if they are jumping aboard such a dangerous wagon. Umakanth I expected better {but maybe he thinks he is genuinely on track to improve the firm}.
SAM follower/inheritee -- From public perception, it's evident that you lost the logo and management structure battle. Try to lick your wounds and move on to focus on the war.
Be a sport guys, don't mix your feelings towards the organisation with that towards the logo. Hats off to the team who made it. Great job.
Deceive -- or be a natural representation of the inheriter of quality work that AMSS used to be known for?
@kian: Can thou please paste AMSS logo herein for the benefit of the readers.
I thought the SAM logo looked like an ad for Durex.
What about management structure for CAM's branches across the country?
maybe they did put proper thot into representing who they are..... kudos to SAM for such a quick and correct self introsepction!!
Separately, talking of similar logos-- pls paste KCO and a Grant Thornton's logo side by side - they too look similar, don't they?
In a nation of billion plus that is quite telling.And Narayana Murthy a pioneer in labour arbitrage (techno-coolies they call it). And he laments that India has not produced any ground-breaking innovation in 60 years.
1. Well can Murthy replicate the Infosys model with law firms? That is, open up marketing offices abroad, pipe the mundane work back to Indian legal-coolies and make a nice pile out of that, all in dollars?
2.Having a captive law firm might also come handy for Infosys to fend of stuff like this www.techinsurgent.com/post/NY-Times-Covers-Slumdog-Slave-Trade-Scandal-at-Infosys.aspx
Though BBs are still quite popular with lawyers... More about antiquated profession than CAM in particular, I'd say :)
Boy, that sounded dirtier than I intended.
AND OF COURSE THERE SHOULD BE A SUCCESSION PLAN - Lets have a bunch of Delhi a**kissers to guide the light to the nepotistic (that thinks great carpets build great firms) and call it an Advisory Board!
2. Shardul logo is simpler and cleaner but again it looks like nothing! Not a fan of this one either.
I hope their law practices are not like their logos - big talk and all show but no substance!
I ask what's changed, I find not much..
Earlier it was the the brothers who fought,
Now the battle is between the nipple and the spot!
I'm afraid, the last line was understood not!
read again he must after smoking some "_____"
To force a rhyme is yet a crime,
what's sickly versed, needs to be nursed;
a farce in art from the very start,
this "anon" seems to be a burden on earth - since his very birth.
Poetry can be in any form,
Why you are cross i cannot say,
As for my burden, you can ask your mom..
LoL - I've called it off. But please explain your last line!
As for "significance" of the colours and the components...I can talk and talk and talk...till the cows, sorry, elephant comes home.
bade aye hero.
Funny how ltl this place thinks about its resources...
upload.wikimedia.org/wikipedia/commons/6/6b/HIV_Virion.svg
Mission Kaam nahi to CAM..finding the Hathi in 24 hours..
Secret Intelligence deployed..
International sources alerted...
Mission to find Hathi in 24 hours...
Countdown begins...
Revealed..This is not an elephant, but a pregnant dinosaur that is about to be hit by a meteor!
Mission..'save the pregnant dinosaur'
To be contd..
"Fat" chance they will improve on this count. Ineptitude on account of nepotism will always be factor in the firm.
on the logos, they both look like shit, but CAM's has the advantage of reminding people of the halfway decent AMSS logo. CAM definitely wins the logo battle, just like SAM won the domain name battle (cyrilshroff.com?!?! SERIOUSLY!!!). But neither of these will make one bit of a difference. What matters is who can keep most clients, and most fee-earners and partners to gear up to fend of the foreign firms that will come in soon.
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