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NDR + MG = New national firm Samvād Partners. NDR + MG = New national firm Samvād Partners. Bangalore-headquartered firm Narasappa, Doraswamy & Raja (NDR) has absorbed the three-month-old Mumbai start-up of former AZB & Partners partner Vineetha MG, to create a newly rebranded merged firm called Samvād Partners.

According to a press release from NDR, the firm will have three partners in Bangalore - Harish Narasappa, Siddharth Raja and Poornima Hatti (who heads the dispute resolution practice) – while Vineetha MG, a corporate and finance lawyer, will continue to be based in Mumbai.

MG commented in the release that the firms shared synergies, values and complementary practice areas, and added: “A larger set up (comprising approximately 25 lawyers) and our combined faculties and areas of expertise will also give us the platform to ensure a seamless service to clients across India and overseas.”

Narasappa noted in the statement: “The new office in Mumbai, and increased capacity in New Delhi and Chennai, will give us a nationwide team. It will also provide new challenges to our lawyers.”

The new branding of the firm – Samvād – is derived from the Sanskrit words for Sama (equal) and Vād (to speak), therefore implying dialogue, discussion and communication.

In February, NDR had recruited Rohan G George as a partner to head up its intellectual property (IP) practice in Chennai.

The firm also has an office in Delhi. The merger will take effect on 1 April 2013.

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Recommend! +0 Objection! -0 Guest 2013-03-28 16:36
Congratulations! Here's wishing the team all the very best :)
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Recommend! +2 Objection! -0 Whatay 2013-03-28 17:46
I think we are seeing a trend here, a lot of consolidation in the small firm sector where the more aggressive small firms (Poovaiyah, Indus, NDR) will start picking up Biglaw partners/ associates who wanted to start off on their own. I guess its a balance between a more egalitarian partnership model and eschewing some of the risks of starting on one's own.
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Recommend! +2 Objection! -1 Anony 2013-03-29 12:41
Are we to understand that Start ups are still struggling?
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Recommend! +0 Objection! -0 Sudheer Reddy 2013-03-29 14:37
This trend is good for sector, as the dogma that firms are only two types either biggies or smallies is erasing, now this leads to averaging ... Now a new concept of middle level firms which are more competitive qualitatively and quantitatively, it is a good omen ...
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Recommend! +3 Objection! -0 green lantern 2013-03-29 19:23
samvad has a nicer ring to it than yet another heap of forgettable acronyms. soon we will exhaust all permutations and combinations of alphabets. how about xxx for the next start-up which wants the contemporary acronym vibe?
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Recommend! +0 Objection! -0 Diwakar 2013-03-30 01:14
Congratulations all!!
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Recommend! +3 Objection! -0 Market observer 2013-03-30 12:36
When a firm gives up its name and merges to come up with a new one only means it could not create a brand for itself. This is not to criticize the lawyers who are talented no doubt. But, here the emphasis is more on the creation of a brand which takes years to build and then one fine day it is called off for a new one. This generally happens out of compulsion and not out of choice.
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Recommend! +1 Objection! -0 Anhony 2013-04-01 14:01
I fully agree with you..
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Recommend! +0 Objection! -0 Blr 2013-04-05 15:32
Couldn't agree less.
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Recommend! +0 Objection! -0 Gmails Female 2013-04-01 16:20
All the very best Samvad. From the looks of it, you guys will do really well for yourselves.

Kian, where is their office situated? Did NDR already have a Bomaby office?
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